Watch brand Omega triggers Instagram hype

For the first time, the premium brand Omega has sold watches directly to consumers – via the Instagram platform. The action was a complete success: the watches were sold out within four hours. Reativity pays off. This week saw an action by Swatch Group’s Omega watch brand. The company exclusively sold a special limited edition…

Världsrekord för Omega Speedmaster 2915-1

Bukowski’s internationally noted parade number, an untouched and never-renovated omega spectre replica Speedmaster 2915-1, became the watch auction’s sensation with a final price of unbelievable 2 266 250 SEK. Bukowskis can now proudly announce a new world record for an Omega Speedmaster 2915-1 and it will be the most expensive watch on the Bukowski ice…